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Biotech Marketing.exe

Biotech Marketing & Web Design

Web Design for Biotech Companies That Makes Hard Science Clear to Investors, Partners, and Talent.

Pipeline pages, platform stories, and investor sections for biotechnology companies whose science is complicated and whose audiences are not all scientists.

How customers buy
  • Built around how biotech customers actually buy
  • Free written plan, yours to keep
  • Leads traced to the page or ad that made them
  • Call (210) 346-0848
Biotech Plan Setup Wizard

Get a free plan for your biotech business

Three quick steps. A person replies within four business hours with what to fix first and what it should cost.

Step 1 of 3: Your goal
What should we fix first?

  • ✓ Free, no obligation
  • ✓ Reply in 4 business hrs
  • ✓ We never sell your info
Biotech Market.txt

The market

Biotech marketing: what actually decides who wins the deal.

Web design for biotech companies is mostly translation. The science is real and hard, and the audiences include investors, pharma business development teams, prospective employees, patients, and reporters, each needing a different depth of explanation. Many biotech sites handle this with a molecule rendering, a mission statement, and a contact form, which tells everyone the company exists and little else. From our home base in San Antonio, we build for biotechnology companies across the country: clear pipeline pages, an honest platform story, and investor and partnering sections that stay current between financings. Every claim about an investigational program is drafted with care and approved by your team, because the fastest way to lose a scientist's trust is to sound like a press release that got ahead of the data.

Translation: the customer is deciding whether to trust you before you know they exist. Your website does the talking until a buyer gets in touch, so it had better say the right things in the right order.

Biotech Customer Setup Wizard

How your customers buy

The biotech buyer journey, step by step.

Each step is a moment where a customer either keeps going with you or goes back to Google. For every one, here is what the customer is doing and what your website has to have ready.
  1. 1

    Step 1 of 5

    First Look

    What the customer does
    An investor, partner, or candidate hears your name at a conference or in a press release and opens the website.
    What your website needs
    A homepage that says in one sentence what the company does, for whom, and how far along it is.
  2. 2

    Step 2 of 5

    Science Deep Dive

    What the customer does
    A scientist or business development lead reads the platform and pipeline pages to judge whether the approach is credible.
    What your website needs
    A platform page with clear diagrams, a pipeline chart that shows the stage of each program, and links to publications and posters.
  3. 3

    Step 3 of 5

    Partnering Conversation

    What the customer does
    A pharma business development team asks about rights, data packages, and collaboration models.
    What your website needs
    A partnering page that says what you are open to and routes inquiries to business development, without disclosing anything that isn't already public.
  4. 4

    Step 4 of 5

    Investor Diligence

    What the customer does
    Investors review news, leadership, presentations, and events.
    What your website needs
    An investor relations section with press releases, events, and presentations, plus SEC filings and stock information for public companies, all kept current.
  5. 5

    Step 5 of 5

    Recruiting and Trials

    What the customer does
    Scientists apply for jobs and, at clinical-stage companies, patients look for studies.
    What your website needs
    Careers pages that sell the science, and clinical trial pages that link to official ClinicalTrials.gov listings and use only IRB-approved recruitment language.
5 stepsFrom first search to signed contract
Find: Searches

Keywords that pay

What biotech customers type into Google.

These are searches from people ready to hire, not browse. Each one deserves a page that answers it directly, instead of a homepage that hopes for the best.
Search phraseType
  • “antibody discovery platform company”Buying
  • “biotech partnering opportunities oncology”Buying
  • “cell therapy contract development”Buying
  • “gene therapy companies hiring”Buying
  • “car-t clinical trials near me”Urgent
  • “mrna biotech startup”Buying
  • “biotech jobs texas”Buying

Example searches. We confirm real volumes and competition for your market in the free plan.

Site Map

Pages you need

Pages every biotech website should have.

  • Platform Technology
  • Pipeline
  • Partnering and Business Development
  • Investors and News
  • Leadership, Board, and Scientific Advisors
  • Publications and Presentations
  • Clinical Trials (for clinical-stage programs)
  • Careers

One long “Services” page tries to rank for everything and ranks for nothing. Separate pages give each search a place to land.

Conversion Settings

Turning visits into calls

What makes a visitor reach out.

Traffic you can't convert is a hobby. These are the parts of the page that turn a visitor into a lead.
  • Partnering inquiry form routed to business development
  • Investor email alerts for news and events
  • Short, phone-friendly careers applications
  • Clinical trial interest form with IRB-approved language and HIPAA-aware handling
  • Media contact and press kit download
Search Visibility Settings

Getting found by buyers

Search visibility for biotech companies.

Rankings in Google and mentions in AI answers come from clear, consistent proof that you know the subject and can be trusted. We do the unglamorous parts properly.
  • Organization schema with accurate leadership, location, and identifiers
  • Program and platform pages that use the targets, modalities, and indications people search
  • News pages with NewsArticle schema so press releases are indexed quickly
  • Publication pages with crawlable abstracts
  • Old news archives and investor decks redirected rather than deleted, so earned links keep working
Ad Budget.xls

Where the ad money goes.

Paid channels that tend to pay back for biotech companies. We track qualified pipeline, not clicks, and cut what doesn’t earn its keep.

  • LinkedIn ads for recruiting scientists and reaching business development teams
  • Google Search ads for clinical trial recruitment, using IRB-approved language only
  • Conference campaigns tied to partnering meetings
  • Sponsored posts for financing and data announcements, cleared by legal and IR
System Information

The tools under the hood.

Fast pages, fewer plugins to patch, and leads that land in the software your team already uses.

  • Custom-built website with a fast, secure core
  • Content editing with an approval workflow for regulated content
  • Investor relations feeds for SEC filings and stock information (public companies)
  • Applicant tracking system integration
  • HIPAA-eligible forms where patient information is collected
Article Ideas.txt

Content that answers the money questions.

Customers research before they call. These are the articles that let them do it on your site instead of a competitor’s.

  • Plain-language science pages a smart nonscientist can follow
  • Pipeline updates that match your press releases word for word
  • Grant awards, publications, and conference news
  • Recruiting stories written for scientists
  • Patient-facing trial explainers reviewed by your clinical and regulatory teams
Help Topics — Frequently Asked Questions

Help Topics

Biotech marketing and web design questions

Plain answers for biotech companies about websites, search visibility, and ads.

What should a biotech company website include?
A one-sentence description of what you do, a platform page, a pipeline, leadership, news, careers, and a way to reach business development. Public companies add investor relations with filings and events, and clinical-stage companies may add trial information. Everything else is optional, including the rotating DNA helix, which has never once closed a financing round.
How do you explain complex biotech science on a website?
In layers. The top of each page says what the science does and why it matters, in plain language. Below that, diagrams and specifics carry the detail scientists want, with links to publications for anyone who wants the full methods. Investors, partners, and candidates each stop at the depth they need, and nobody feels talked down to.
Can you build clinical trial recruitment pages for a biotech company?
Yes, with your clinical and regulatory teams setting the rules. Recruitment materials generally need IRB review, can't imply a study drug is safe or effective, and should point to the official ClinicalTrials.gov listing. We build pages and ads with approved language only and keep patient inquiry forms on HIPAA-eligible services. Your team approves every word before launch.
Who approves the claims on a biotech website?
Your team does. We write carefully, avoid safety and efficacy language for investigational products, and flag anything that reads like a promise. Regulatory, legal, and, for public companies, investor relations counsel own the final approval. We build that review into the schedule, so it is a planned step rather than a last-minute rewrite the night before a data readout.
Do you build websites for early-stage biotech startups?
Yes. A startup needs a credible website that can grow, not an expensive one that freezes at launch. We start with the pages investors and recruits check first and build on a CMS your team can update after each milestone, so the site never falls a financing behind. Call (210) 346-0848 for a free plan, with no obligation.
Still have a question? Ask a human
Free Plan Offer

A free plan for more biotech customers.

Tell us what is broken. Within four business hours we send back a short, specific plan for your biotech business: what to build, what to stop paying for, and what it should cost. Hire us or don't. The plan is yours either way.

Call (210) 346-0848

No contracts to sign. No sales script. Reply within four business hours, Monday through Friday.

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