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Our web design process

The web design process, in five steps you can see coming.

Most agencies run projects like a magic trick: you hand over a deposit and wait for the reveal. We would rather show our work. Here is every stage of a website project, what you get at the end of each one, and roughly when.

Start a Project
  • Written scope before any code
  • A preview site you can click from week three
  • Old page addresses redirected at launch
  • Monthly reports in plain English
Website Project Setup

Website design process

From first call to the phone ringing, one step at a time.

Each step ends with something you can hold, click, or read. If a step doesn’t produce it, we haven’t finished the step.

  1. Step 1 of 5Weeks 1–2

    Discover: Find out what is actually costing you customers.

    We study your current site, your competitors, how people in your area search, and the path a customer takes from first search to phone call. Then we write down exactly what the new site has to do: pages, features, integrations, and who writes the words.

    You get: A written scope and site map you approve before anything is built.

  2. Step 2 of 5Weeks 3–6

    Build: Design it, then build it where you can watch.

    You approve page layouts before any code is written. Then we build a fast, custom site that serves pages quickly and gives Google clean, readable code. A private preview site updates as we work, so you never wait until the end to see progress.

    You get: A private preview site you can click through on your own phone.

  3. Step 3 of 5Weeks 7–8

    Launch: Go live without losing what you already earned.

    Before launch we check speed on real phones, test accessibility for keyboard and screen-reader users, and confirm every form reaches a real inbox. Every old page address is redirected to its new home, so the Google rankings you built over the years come along.

    You get: Launch checklist, redirect map, and speed and accessibility checks.

  4. Step 4 of 5Days 60–120

    Grow: Send the right people to the new site.

    With the site live, we go after the searches that come with wallets: local SEO, Google Business Profile, and, where they make sense, Google Ads and Local Services Ads. Tracking counts calls and form fills, not just visits.

    You get: Search and ad campaigns, with lead tracking connected to each one.

  5. Step 5 of 5Ongoing, if you want it

    Optimize: Keep what works. Fix what doesn't.

    We test changes to forms and pages, check every day that the forms still deliver, and move ad money toward what produces paying customers. You get a monthly report written in English, with dollar signs in it.

    You get: A monthly report that ties leads and sales to their source.

Ready when you are. Step 1 is free.
5 stepsTypical site: about 8 weeks to launch
System Requirements

Your part of the process

System requirements for an on-time website launch.

Website projects rarely run late because of code. They run late waiting for a logo, a password, or a yes. Here is the short list of what we need from you.

  • Your logo and brand files

    Or whatever you have. We can work with a business card and a good attitude.

  • Timely reviews

    A few days to look at layouts and copy keeps the schedule honest. Weeks of silence move the launch date.

  • Access to accounts

    Domain, hosting, Google Business Profile, and analytics logins, shared securely.

  • What you know about your customers

    Nobody knows why people buy from you better than you do. We will ask a lot of questions.

Step 1.txt

Step one costs nothing

Start the discovery step today, free.

The first step of every project is a look at what is costing you customers. We do a short version of it for free: send three quick answers and a person replies within four business hours with what to fix first and what it should cost.

If you hire us, that plan becomes the start of the written scope. If you don’t, it is still yours.

What we build with →
Free Plan Setup Wizard

Start step one: a free plan

Three quick steps. A person replies within four business hours with what to fix first and what it should cost.

Step 1 of 3: Your goal
What should we fix first?
  • ✓ Free, no obligation
  • ✓ Reply in 4 business hrs
  • ✓ We never sell your info
Start \ Programs \ Keep Exploring

Related pages

Keep exploring: the services, tools, and guides behind the process

Price a project before you call, or read how the pieces fit together. No email address required.

Services we run this way
Free tools
Growth Lab guides
See it in practice
Help Topics — Frequently Asked Questions

Help Topics

Questions about our web design process

Timelines, scope, previews, and what happens to your Google rankings.

How long does the web design process take in San Antonio?
A standard business website usually takes about eight weeks from kickoff to launch: two weeks of discovery, four of design and building, and two of testing and launch. Larger web applications take longer. You get a schedule with real dates during the first two weeks, before any code is written.
How do you keep a website project from growing out of control?
We write the scope down first. Pages, features, and integrations are agreed on paper before building starts. If you want something new along the way, you get a written change order with the cost and the effect on the schedule, and you decide. Scope creep thrives in vague projects; we try not to run any.
Do I have to wait until launch to see my new website?
No. From the build stage on, you have a private preview site that updates as we work. You can click through it on your own phone, share it with your team, and flag anything that looks wrong while it is still cheap to change.
Will a redesign hurt my Google rankings?
Not if the move is handled properly. We map every existing page address to its new home with permanent 301 redirects, keep page addresses that already rank where we can, and check search data after launch. Rankings drop when old pages vanish without a forwarding address, which is entirely avoidable.
What do you need from me during the process?
Brand files, prompt reviews of layouts and copy, and access to your domain and accounts. Most delays in website projects come from waiting, not building, so a few days' turnaround on reviews keeps launch on schedule. We list all of it at kickoff so nothing is a surprise.
Still have a question? Ask a human
Free Plan Offer

Step one is free. The rest has dates on it.

Send us a few details and get a written plan within four business hours: what to fix first, what it should cost, and how long it should take. Hire us or don't. The plan stays yours.

Call (210) 346-0848

No contracts to sign. No sales script. Reply within four business hours, Monday through Friday.

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