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LEAKS.EXE — Website Redesign ROI Calculator

Free Website Redesign ROI Calculator

Website Redesign Calculator: Find Out What Your Slow Site Costs You Each Month.

A slow or confusing website rarely sends a bill. It just quietly loses visitors who would have called. Enter your monthly traffic, today’s conversion rate, a rate you think is possible, your close rate, and a typical sale. The calculator shows what the difference is worth each month and each year.

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  • Free. No login, no email wall.
  • Runs in your browser.
  • Says plainly what it can't tell you.
  • A person can review the results with you.
LEAKS.EXE — Website Redesign ROI Calculator

Website Redesign ROI Calculator

Website visitors per month

Google Analytics shows this. Use a typical month.

Visitors who call or fill out a form today
What if that rate were

Try a modest change first. You choose this number; we don't promise it.

Close rate (leads that become customers)
Average sale (revenue per customer)

Leads now

40

Leads at new rate

60

Added customers / month

5

Added revenue / month

$12,500

Added revenue / year

$150,000

Read me first: this models a what-if using your own traffic and a conversion rate you pick. It does not predict what a redesign will do. Speed, clarity, and an obvious next step tend to raise conversion rates; how much depends on where your site starts.

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Help — How to use this tool

Four steps

How to use the Website Redesign ROI Calculator

  1. 1

    Enter your traffic

    Monthly website visitors from Google Analytics. Use a typical month, not your best.

  2. 2

    Enter today's conversion rate

    Leads from the website divided by visitors. Count calls as well as forms.

  3. 3

    Pick a what-if rate

    Try a modest improvement first. You choose the number; nobody is promising it.

  4. 4

    Read the difference

    Added customers and revenue per month and per year, from your own figures.

ReadMe.txt

The reason why

Why website redesign ROI is a conversion question

A redesign that only changes the colors changes nothing on the balance sheet. The return comes from more visitors becoming calls and forms: a faster page, a clearer headline, a phone number you can tap, a shorter form.

That is why this calculator asks about conversion rate, not design. A small change in the share of visitors who get in touch, applied to every visitor every month, adds up. Run your own numbers before you talk to anyone, including us.

Next steps.txt

Beyond the calculator

A tool shows the symptom. A person finds the cause.

Free tools are good at one question each. Your business has several, and they talk to each other: a slow page raises your ad costs, and a vague headline wastes your best rankings.

Tell us what you are working on. A person, not a bot, looks at your actual site and accounts and replies within four business hours with a short written plan: what to fix first and what it should cost. Free, and yours to keep whether you hire us or not.

Free Plan Setup Wizard

Get a free plan from a person

Three quick steps. We reply within four business hours with what to fix first and what it should cost.

Step 1 of 3: Your goal
What should we fix first?
  • ✓ Free, no obligation
  • ✓ Reply in 4 business hrs
  • ✓ We never sell your info
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Help Topics — Frequently Asked Questions

Help Topics

Questions about the Website Redesign ROI Calculator

Plain answers about what the tool does, what it doesn't, and what to do next.

Is a website redesign worth it?
It is if the new site turns enough extra visitors into customers to cover its cost within a reasonable time. Use your own traffic, conversion rate, and sale value to model it. If even an optimistic rate barely moves the number, fix the cheaper problems first and save the redesign budget.
What is a good website conversion rate for a local business?
One that beats yours from last quarter. Rates vary widely by trade, traffic source, and how the page asks for the call, so averages from other industries mislead. Measure your own: leads from the website divided by visitors, using call tracking and form tracking so phone leads are counted too.
How do I calculate my website's conversion rate?
Divide the leads your website produced in a month by the visitors it had that month, then multiply by 100. Count calls as well as forms, since many local customers phone instead of typing. If you cannot count calls from the site today, a call-tracking number is the first fix.
How much does a website redesign cost in San Antonio?
Our website cost calculator gives a ballpark from our standard price points, starting around $7,500 for a business website. Page count, features, and how much writing we take on set the rest. A fixed written quote follows a free planning call, so the number does not move later.
Still have a question? Ask a human
Free Plan Offer

Rather have a person run the numbers?

Send us what you are working on. Within four business hours a person replies with a short, specific plan: what to fix, what to stop paying for, and what it should cost. If you hire us, good. If you don't, the plan is still yours.

Call (210) 346-0848

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